Bespoke programming allows C W Herald to retain legacy ad booking system

The C W Herald wanted to adopt Xero accounting system whilst continuing to use their IPA QSales ad booking system.

Overview

Penrith_Cumbria_Live-in-care_Elder_1200_

Straightforward integration was not possible.

Social distancing required the project to be delivered remotely.

Challenge

Newspaper

Conformedia's developers wrote a bespoke programme to bridge both systems.

Testing took place over several editions to ensure a smooth transition.

Solution

Woman Reading the Morning Paper

The bridge was remotely installed on to the Herald's live servers. 

CWH now uses both the ad booking system alongside Xero.

No interruption or production downtime for the busy newspaper.

Outcomes

 

BESPOKE IT