BESPOKE ADBOOKING SOLUTION FOR REGIONAL PAPER
Conformedia has been involved in the design of a bespoke AD booking system for a popular regional newspaper. The client was becoming increasingly dissatisfied with the functionality and cost associated with upgrading its previous system and therefore approached Conformedia’s development team to find a solution. Together with their development team, Conformedia has developed a complete ad booking backend allowing the interaction between Filemaker Server and Adobe InDesign Server, resulting in an end to end solution, from AD booking to press ready artwork.
The new system has all the functionality required to effortlessly process ads from order receipt to PDF and page layout enabling the client to continue to sell display and classified advertising which is central to all regional newspapers publishing businesses.